Marketing Perspective
Marketing Perspective and its Impact on Relationships It's easy to change the channel when commercials come on, filter unwanted inbound marketing emails to your spam folder, and ignore the unknown number calling about your Kia's extended warranty. It's impossible to not be influenced by someone or something on social media whether you know it or not. Even if you're one of those "social media and marketing tactics do not work on me" type of people, you can identify at least one person who you admire and might subconsciously emulate, and there's a good chance they are not even a major celebrity. Influencer marketing is the "collaboration between brands and content creators that allows businesses to expand their reach across their buyer personas" (Baker 2021). Let's break down influencers, marketing perspectives, and the impact on relationships. What do you notice about this type of marketing? You can't escape the word influen...
